What are the five domestic tourism segments?
The five market segments were identified as the Spontaneous Budget Explorer, the New Horizon Family, Highlife Enthusiast, Seasoned Leisure Seekers, and the Well to do Mzanzi Family.
What are the types of domestic tourism?
There are three basic forms of tourism: domestic tourism, inbound tourism, and outbound tourism. Domestic tourism refers to activities of a visitor within their country of residence and outside of their home (e.g. a Brit visiting other parts of Britain).
What is domestic segmentation?
It examines the reasons why tourists take a holiday, breaks the domestic market into specific segments and suggests ways for tourism operators to apply the research to their businesses. …
What are the different segments of tourism?
Market segmentation can be applied by any unit operating in tourism industry: hotels, travel agencies, tourist attractions, restaurants, and local charities. In this chapter, a tourism destination is the entity for which market segmentation is conducted.
What are the four bases of segmentation?
Demographic, psychographic, behavioral and geographic segmentation are considered the four main types of market segmentation, but there are also many other strategies you can use, including numerous variations on the four main types.
What is the importance of domestic tourism?
Governments use domestic tourism as a tool to eliminate local poverty, generate employment and economic growth, upgrade infrastructure and alleviate pressure from overcrowding through, for instance, discretionary pricing policies and the provision of non-wage tourism benefits.
What is an example of domestic tourism?
Domestic tourism is travel within your own nation. For example, if a Canadian from Alberta decided to spend a few days at Niagara Falls, as you’re staying in your own country of residence, this is domestic or internal tourism.
What are the three types of domestic tourist?
Concepts and forms (types) of tourism. Domestic tourism, involving residents of the given country traveling only within this country; Inbound tourism, involving non- resident traveling in the given country; Outbound tourism, involving residents traveling in another country.
What are the 4 types of tourism?
Broadly speaking, there are four major types of tourism namely: (i) international tourism, (ii) domestic tourism, (iii) long distance tourism, and (v) short distance tourism.
Why is domestic tourism a key market segment for many destinations?
Domestic travel helps address seasonality within regions, while also dispersing tourists to less visited rural areas, which tend to be overlooked by foreign visitors.
What is domestic tourism growth strategy?
The National Tourism Sector Strategy (NTSS) of 2010, highlighted the importance and role of Domestic Tourism in developing and growing a sustainable and resilient tourism economy. … This strategy outlined the areas of focus to develop a sustainable domestic tourism market, addressing geographic spread and seasonality.
What are domestic holidays?
A domestic holiday is a vacation spent in the same country; in British English this may also be called a staycation.
What are the 7 sectors of tourism?
For many years, however, the tourism industry was classified into eight sectors: accommodations, adventure and recreation, attractions, events and conferences, food and beverage, tourism services, transportation, and travel trade (Yukon Department of Tourism and Culture, 2013).
What is segmentation example?
Common characteristics of a market segment include interests, lifestyle, age, gender, etc. Common examples of market segmentation include geographic, demographic, psychographic, and behavioral.